CASE STUDY - CTV OTTAWA (CJOH-TV)
Project: ottawa.ctv.ca
Background: With the most recognizable TV news personality (Max Keeping) in all of Eastern Ontario and Western Quebec, CTV Ottawa is soaring to award-winning heights. When you’ve been on the air for over 40 years, it’s very important for management to stay informed with all of the latest developments in the new media industry, and no one has done that better than CTV.
The Challenge: When the good folks at CTV saw our work, they knew that things simply could not remain the same with regards to their web presence. First and foremost, they wanted a site that was symbolic of what a news site should be: Dynamic and engaging. Secondly, they wanted a great deal of interactivity along with the ability to let web visitors view selected video news footage. Finally, they wanted the site to have its very own unique “identity” when compared to the competition.
The Solution: In order to set the tone for the site from the get go, our designers worked tirelessly to create a layout that would befit an award-winning news station. Colour schemes, navigation, and fonts were carefully selected in order to provide the right “look and feel” for the casual or serious visitor. Finally, Adobe Flash was used to bring the entire site to life with a strong emphasis on the navigation and short video clips. In terms of identity, the new and improved CTV Ottawa website is in a league all on its own, and modeimpact.com will be there to keep it that way.
CASE STUDY - DR. IAN M. MILNE
Project: www.bracesbymilne.com
Background: Dr. Milne is an Orthodontist with a number of years under his belt. Graduating from the University of Manitoba with a Masters in Orthodontics, he relocated to Ottawa where he has been an established member of the Ottawa community ever since. Wanting to join the information highway, Dr. Milne contacted Mode Impact about creating a website that would showcase his services.
The Challenge: Dr. Milne envisioned a website that reflected a strategic branding concept and offered his patients an interactive experience. He needed something that would address the emotional needs of his target audience and turn casual visitors into solid appointments.
The Solution: The first thing the Mode Impact team did was to research and analyze Dr. Milne’s competition. What were other Orthodontists doing on the web and more importantly, how was it working out?
We then established an exciting layout, one that featured bold colors and rich imagery to convey the
emotional connection that was the basis of his marketing strategy. We created a modern logo and a comprehensive branding initiative that included taglines and philosophies to create a personal experience for the user. To give Dr. Milne’s site a little interactivity, we also included an online personal introduction video, allowing Dr. Milne to greet his potential customers and deliver a powerful message from the heart.
The Results: Dr. Milne saw traffic to his site almost instantly and received a number of inquiries about his services. His traffic continues to steady grow and he’s also seeing a consistent return from the search engines.
CASE STUDY - BLACK BELT EXCELLENCE
Project: www.blackbeltexcellence.com
Background: Mr. Phil Nguyen is a bilingual 6th Degree Black Belt International Instructor who has been training and competing in the martial art of Taekwon-Do since 1984. He has been teaching in Kanata since 1988 and is recognized as one of Ottawa's 2007 Top Forty Under 40 for his business achievements, professional expertise and community involvement. Mr. Nguyen wanted a powerful website that offered users a variety of things to do, see and contemplate. So, he contacted Mode Impact.
The Challenge: While Black Belt Excellence already had a fairly well-known logo, they needed some help rounding out their branding and creating a powerful corporate image. Mr. Nguyen wanted to maintain the website in-house, so he needed us to design something that could be easily updated by his staff. He also wanted something that was very interactive and created a distinct emotional connection with his users.
The Solution: The Mode Impact team went to work, starting first with some research and analysis. We wanted to know more about Mr. Nguyen's business and what his classes could offer a prospective student. We then began building the website, using power colors and a clean professional image. We animated his logo and added inspirational "words of wisdom". We also added a number of interactive features including online polls, photo galleries and video galleries to let his users take an active role in using his website. We created a user-friendly interface and trained his staff so that they could update the site whenever they liked. We also added features that would appeal to his students' emotional needs, such as Bully Busters and an Online Resource Center.
The Results: Mr. Nguyen saw a noticeable increase in inquiries from his website and his conversion rate increased as well. They update the website almost daily with no problems (of course, we're just an email away if they need us!) and are enjoying a consistent increase in traffic from month to month. Mr. Nguyen has expressed his gratitude for our work and said we were the best web development company in Ottawa. In fact, they sent us an appreciation letter to thank us for our efforts.
CASE STUDY - MID AMERICA LASER THERAPY
Project: Live Preview
Background: Founded by Cindy Wilson and her husband, Dr. Barry J Wilson, Mid America Laser Therapy utilizes low level laser therapy to help clients beat addicting behavior such as cigarette smoking and overeating. Cindy is a Licensed Physical Therapist with over 14 years of experience in a variety of healthcare arenas. She graduated with high distinction from the University of Kentucky in 1993 with a Health Science degree in Physical Therapy. Cindy wanted to generate a buzz about this incredible, new technology that is finally available in the U.S. - Mid America is the only company providing this treatment in their area and wanted to create a website that would showcase the new treatment and give the public a resource to learn more about laser therapy.
The Challenge: Cindy already had a nice logo and wanted to continue using that on her website. She wanted to create a web presence that would get clients excited about the clinic's services. Cindy also wanted a new corporate brand and expressed a desire to create an emotional connection with potential clients.
The Solution: A little research told us that this type of laser therapy is one of the most exciting new ways to treat addictions without the use of drugs. We wanted to highlight the benefits of this new technology and create an inviting environment that would entice potential clients to seek more information about the process.
Since Mid America Laser Therapy had a working logo, we took the existing image and animated it to give the site some "zip". We also created a user friendly interface and presented her services with an interactive display. We also added a powerful color theme and a multimedia feature by showcasing online videos of various press coverage.
The Results: Cindy has seen a consistent increase in her monthly traffic and is receiving a larger number of inquiries about her services. She's also seeing an increase in her conversion rate and almost everyone that calls her office comments on how beautiful her website is.
And Cindy proudly tells them about Mode Impact.
